一個(gè)網(wǎng)站有它的title、關(guān)鍵詞以及描述，它決定了你的網(wǎng)站是做什么的，如果標(biāo)題關(guān)鍵詞描述都和內(nèi)容不相符，那不是牛頭不對(duì)馬嘴了嗎?網(wǎng)站的內(nèi)容多以文章形式呈現(xiàn)，就算是以圖片方式呈現(xiàn)，那也少不了一個(gè)標(biāo)題!它決定了你文章的主題，我們寫什么都要圍繞這個(gè)主題來(lái)寫，不能走調(diào)，可見標(biāo)題的重要性。
A website has its title, keywords and description, it determines your website is doing, if the title keywords and content descriptions are not consistent, it is not irrelevant yet? Content of the website and many more articles in the form of presentation, even if pictures are presented in a way that ultimately a title! it determines the theme of your article, write what we have written on this theme can not be out of tune, shows the importance of the title.
文章標(biāo)題要怎么寫對(duì)Seo才比較好呢?我覺得它可以是三種類型。
Title of the article you want to write to Seo how it better? I think it can be of three types.
主題型
Themes type
顧名思義就是圍繞你文章的內(nèi)容，確定你文章的一個(gè)主題，你的文章是在表達(dá)一個(gè)什么東西，你就在標(biāo)題上說(shuō)你在寫什么東西，這個(gè)比較常見，比如我現(xiàn)在的寫的這篇文章標(biāo)題就是這么個(gè)意思。
As the name suggests is to focus on the content of your article, decide on a theme of your article, your article is an expression of a something, you say in the title you write something, the more common, such as I am writing this article The title is such a meaning.
優(yōu)化型
Optimized
優(yōu)化型，簡(jiǎn)單點(diǎn)說(shuō)就是各種長(zhǎng)尾關(guān)鍵詞都放上去，最主要就是為了引流，不顧語(yǔ)句是否通順，是否達(dá)意，不是很推薦這種，一般垃圾站做得比較多，因?yàn)樗麄円闹皇橇髁?，不是用戶體驗(yàn)度。
Optimized, simple point that is a variety of long tail keywords are put up, the most important is to drainage, regardless of whether the statement fluent, whether expressive, not very recommended that, in general dumpster done more, because they just want traffic, not the user experience.
創(chuàng)意型
Creative
在確保語(yǔ)句合理通順的前提下，在標(biāo)題及廣告描述中植入更多關(guān)鍵詞，讓創(chuàng)意與關(guān)鍵詞匹配度更高等等；優(yōu)化創(chuàng)意還包括，使用極富個(gè)性的語(yǔ)言（當(dāng)然，前提是搜索引擎可以識(shí)別），將域名網(wǎng)址大小寫交替使用，讓創(chuàng)意、關(guān)鍵詞等與網(wǎng)站內(nèi)容更相匹配等。
Reasonably fluent in ensuring the premise of the statement, the implant more keywords in the title and ad description, so that a higher degree of creativity and keyword matching, etc; optimization ideas included using highly personalized language (of course, that search engine can be identified), the domain URL case used interchangeably, so creative, keywords, etc. and more to match the site's content and the like.
寫標(biāo)題要注意的一些問題
Write the title number of issues to note
1、關(guān)鍵詞的選擇
1, keyword selection
第一點(diǎn)，關(guān)鍵詞一定要和文章內(nèi)容相匹配，也就是我們上面提到的牛頭不對(duì)馬嘴的問題。
First, keyword and must match the contents of the article, we mentioned above is irrelevant issues.
第二點(diǎn)，關(guān)鍵詞是可以擴(kuò)展的，一個(gè)關(guān)鍵詞可以擴(kuò)展到幾個(gè)長(zhǎng)尾關(guān)鍵詞甚至幾十個(gè)，比如說(shuō)關(guān)鍵詞“南國(guó)”，可以擴(kuò)展到“南國(guó)掌柜”、“南國(guó)掌柜博客”等等，如果不知道長(zhǎng)尾關(guān)鍵詞，我們可以使用愛站網(wǎng)中的關(guān)鍵詞挖掘工具，輸入你的關(guān)鍵詞就會(huì)得到一系列長(zhǎng)尾關(guān)鍵詞以及相關(guān)信息，我們可以根據(jù)這些信息來(lái)篩選出我們需要的長(zhǎng)尾關(guān)鍵詞，但是要注意這個(gè)長(zhǎng)尾關(guān)鍵詞必須是你文章內(nèi)容相關(guān)的。
The second point, keywords can be extended, a keyword can be extended to several or even dozens of long tail keywords, such as keyword "Southland" can be extended to "Southland manager", "Southland dispensers blog", etc. and so on, if you do not know the long tail keywords, we can use the network stations in love keyword mining tools, enter your keywords will receive a series of long-tail keywords and related information, we can use this information to filter out our need long tail keywords, but pay attention to the long tail keywords must be relevant to the content of your article.
有時(shí)候一字之差就會(huì)影響你的排名，比如我要找“南國(guó)掌柜博客”，輸入“南國(guó)掌柜博客”其匹配度就達(dá)到了100%，排名自然靠前，但如果你輸入的是“南國(guó)掌柜”，這就涉及到一個(gè)搜索分詞的概念，搜索結(jié)果中會(huì)出現(xiàn)“南國(guó)掌柜”以及“南國(guó)掌柜博客”等信息，在含有“南國(guó)掌柜博客”的搜索結(jié)果中，“南國(guó)掌柜”以描紅形式展現(xiàn)，其他不變，關(guān)鍵詞匹配度目測(cè)只有80%，這個(gè)肯定就排在后面一點(diǎn)，這也是我們需要注意的一點(diǎn)。
Sometimes one word will affect your ranking, for example, I'm looking for "Southland treasurer blog" enter "Southland treasurer blog" Match it reached 100 percent, ranking as the front, but if you typed " Southland manager ", which relates to the concept of a search word, the search results will appear in the" southern dispensers "and" Southland dispensers blog "and other information, containing" Southland dispensers blog "search results," Southland dispensers "in Miaohong show the form, the other unchanged, keyword matching visual only 80%, this certainly came in a little later, which is why we need to pay attention a little
2、關(guān)鍵詞靠前原則
2, keyword ranking principle
關(guān)鍵詞越是靠前，百度給予的權(quán)重就高一些。所以，我們應(yīng)該將關(guān)鍵詞擺在第一位，然后再去將標(biāo)題完善，使其讀起來(lái)變得通順。
Key words more front, right Baidu give weight to higher. Therefore, we should put the keyword in the first place, and then go to the title perfect to read to become fluent.
3、用戶的搜索習(xí)慣
3, the user's search habits
站在用戶的角度去想，當(dāng)別人在找這篇文章的時(shí)候，大多數(shù)人會(huì)輸入什么關(guān)鍵詞搜索?
From the user's point of view to think, when people are looking for this article, most people will type into search keywords?
就拿小編這篇文章為例，本來(lái)想到的是“怎樣寫網(wǎng)站文章標(biāo)題對(duì)seo比較好”，但是，遵循上面所說(shuō)的關(guān)鍵詞靠前原則，小編將“網(wǎng)站文章標(biāo)題”放在了最前面，變成了現(xiàn)在的標(biāo)題。
Take this article as an example the small series, originally thought was "how to write the title of the article on the website seo is better," but follow the above mentioned keyword ranking principle, small series' Web site article title "on the front, into the current title.
標(biāo)題是一個(gè)很神奇的東西，也許就是它決定了你的成敗。
The title is a very wonderful thing, perhaps it determines your success or failure.
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