在網絡營銷中，網站成交率是網站銷售能力的重中之重，不然，就算我們千方百計引來了再多的流量，也不能促成成交。網站流量不錯，但是“全是詢盤，沒有訂單，看熱鬧的多，掏腰包的少”，困擾著很多老板！網站設計的好壞決定了網站在搜索引擎中的排名，也決定了網站的跳出率，我們都知道，網站跳出率的高低與網絡營銷的效益是直接掛鉤的，所以說網站設計決定了網絡營銷的生死一點也不為過。
In network marketing, web site sales turnover rate is the most important capability, otherwise, even if we do everything possible to attract more of the traffic, not facilitate transactions. Website traffic is good, but the "full inquiry, no orders, watch much less pocket", plagued by many bosses! Website Design determines whether the site's ranking in search engines, but also determines the bounce rate for your site, we know that the level and effectiveness of network marketing website bounce rate is directly linked, so that the site design determines the network marketing life and death is not an exaggeration.
高端營銷型網站建設首先要做的是網站設計和網頁內容設計，為了網頁內容符合seo搜索引擎優(yōu)化的規(guī)則，并且對用戶有用的信息，這都是很重要的，那么應該如何設計網頁、如何撰寫對搜索引擎友好的網頁內容呢？下面同大家分享一下這個話題。
High-end marketing website building first thing to do is to design web site design and content, in order to comply with web content seo search engine optimization rules, and useful information to users, this is very important, then how to design web pages, how to write search engine friendly web content? Here to share with you on this topic.
1、每個網頁上的鏈接數量不要太多，要確保每個網頁上的鏈接不要過多，過多容易分散網頁的權重，在鏈接的數量問題上，不要過分的追求數量，一切以自然為網站推廣原則，不可出現堆砌現象。
1, the number of links on each page and not too much, you want to make sure that every link on the page do too much, too easily fragmented ownership page weight, the number of questions on the links, not excessive pursuit of the number, nature-all website promotion principles, can not appear the phenomenon of piling up.
2、為用戶提供包含重網站重要頁面鏈接的sitemap文件。要確保網站推廣有站點地圖文件，它包含xml格式與html格式兩種地圖文件，在創(chuàng)建xml格式的地圖文件時，要注意每個地圖文件里邊的鏈接不要超過五萬條，如果鏈接比較多，可以創(chuàng)建多個sitemap文件，創(chuàng)建完sitemap文件后，可以向搜索引擎提交，例如可以在百度站長平臺或者谷歌管理員工具進行提交。
2, to provide users sitemap file contains important site links to important pages. To ensure site promotion site map file that contains the xml format and html format two map files, xml format when creating a map file, pay attention to each link map file inside not more than fifty thousand, if the link more, after you can create multiple sitemap file, you create the sitemap file, you can submit to search engines, for example, may be submitted in Baidu webmaster platform or Google Webmaster tools.
3、網頁的URL盡量使用靜態(tài)的，使用動態(tài)的URL時，參數應該盡量減少雖然搜索引擎可以正常的抓取靜態(tài)與動態(tài)的URL，可是靜態(tài)URL還是有一定的優(yōu)勢，當不得不使用動態(tài)URL時，URL要盡量簡短、具有描述性，里邊包含的參數不要過多。
3, URL of the page to make use of static, when using dynamic URL, parameters should be minimized although search engines can crawl normal static and dynamic URL, but still static URL has some advantages, when forced to use a dynamic URL when , URL should be brief, descriptive parameters contained inside not too much.
4、網站應實用且信息豐富，網頁文字應清晰、準確地表述要傳達的內容，搜索引擎越來越重視網頁的網站推廣內容了，能夠提供豐富、實用內容的網站，越來越受到網絡營銷搜索引擎的青萊，在網頁中中可以采取圖文并茂的方式來豐富網頁內容。
4, useful, information-rich site, and write pages that clearly and accurately describe your content, search engine site promotion increasing emphasis on content pages, and be able to provide rich and useful content of the website, more and more Internet Marketing Search engine green Levin, can be taken in the page illustrated the way to enrich the content of the page.
5、要考慮到用戶會使用哪些字詞來查找您的網頁，確保網站上確實包含了這些文字，在撰寫網頁內容的時候，應該多從網站用戶的角度來寫，多想想用戶會使用什么樣的語言，盡量的迎合用戶的需要，而且可以建立一個關鍵詞詞庫，按照關鍵詞詞庫里邊的網站推廣內容來組織網頁內容，確保每個網頁上都有用戶所要使用的潛在搜索詞。
5, taking into account the words users would type to find your pages, make sure that your site actually includes those words in writing web content, it should more from the site user's perspective to write, think more of what users will use kind of language, as much as possible to meet the needs of users, and can create a keyword dictionary, thesaurus according to key words inside the content of website promotion to organize web content, make sure that each page has a potential search terms the user to use.
濟南嘉晟網絡科技有限公司是一家專業(yè)從事互聯(lián)網技術開發(fā)和網站應用服務的高科技公司,主要業(yè)務濟南網站建設、濟南網站優(yōu)化、濟南網絡推廣、濟南微信營銷、濟南微網建設、濟南400電話、濟南企業(yè)彩鈴、濟南掛機短信，致力于為企業(yè)提供全面、豐富的網絡解決方案。濟南嘉晟網絡科技有限公司致力于推進中國企業(yè)信 息化和電子商務的發(fā)展進程，不遺余力的幫助企業(yè)加快電子商務的步伐，專注于中國企業(yè)的信息化建設，多方位提高企業(yè)的核心競爭力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來咨詢合作！
Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization,web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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