SEO不僅能夠幫助企業(yè)營銷，還能有效提高企業(yè)知名度，降低企業(yè)廣告開銷等其他方面的作用。SEO就是搜索引擎優(yōu)化的英文簡稱，全稱為“Search Engine Optimization”。其主要左右就是提高企業(yè)所從事的業(yè)務(wù)，在搜索引擎中的曝光度，從而達到讓潛在客戶瀏覽自己的網(wǎng)站和業(yè)務(wù)，最終轉(zhuǎn)換成為實際客戶這個目的。
SEO marketing to help companies, but also effectively enhance their visibility and reduce the role of corporate advertising spending and other areas. SEO is the abbreviation of search engine optimization, called "Search Engine Optimization". The main left and right is to improve enterprise engaged in the business, visibility in the search engines, so as to achieve potential customers browsing your site and business, and ultimately converted into actual customers for this purpose.
SEO目前受到各大知名互聯(lián)網(wǎng)公司的熱捧，像京東、當當、美團等大型知名電商網(wǎng)站每年不惜耗資數(shù)百萬元雇傭?qū)Ｂ歋EO團隊在做搜索引擎優(yōu)化方面的工作。下面來為大家解析為什么SEO能夠幫助企業(yè)營銷、提升知名度、降低廣告花費。
SEO is currently subject to various well-known Internet companies touted as Jingdong, Dangdang, the US group's Web site and other large well-known electricity at a cost of millions of dollars annually to hire dedicated SEO team is doing the work of search engine optimization. The following analysis for everyone Why SEO to help corporate marketing, to enhance visibility and reduce advertising costs.
企業(yè)進行SEO的好處：
Enterprise SEO benefits:
如果沒有好處，那么眾多電商和第三方網(wǎng)站站長自然不會這么熱衷于用SEO做為自己企業(yè)/網(wǎng)站的主要推廣手段，企業(yè)進行SEO有如下好處：
If there is no benefit, then the number of third-party electricity providers and webmasters will naturally not be so keen to use SEO as a primary means of promoting their own business / website, SEO companies have the following benefits:
一、目標客戶定位準確
First, the target customers accurately
這一點不難理解，人們?yōu)槭裁匆盟阉饕?，是因為帶著目的去尋找答案。這種答案可以是直接輸入“XXX”(關(guān)鍵詞)，也可以是“XXX好嗎?”、“XXX哪便宜”等短語。我們將前者稱為目標關(guān)鍵詞，將后者短語稱為長尾關(guān)鍵詞。
This is not difficult to understand why people use search engines, because with a purpose to find the answer. This answer can be entered directly "XXX" (keyword), it can be "XXX okay?", "XXX which cheap" and other phrases. We called the former target keywords, the latter phrase is called long tail keywords.
正因為是帶著目的去尋求答案，所以用戶本身就帶著這樣的需求。我們知道，廣告之所以不受好評，是因為觀看廣告的人絕大部分沒有需求。但與之相反，如果我們剛好要買某件物品，然后就發(fā)現(xiàn)了與其相關(guān)的廣告，那么我們對這個廣告的關(guān)注度則會大大提高。所以，第一點，搜索引擎能夠給企業(yè)網(wǎng)站帶來有實際需求的潛在用戶。
Because it is with a purpose to seek the answer, so the user itself with such a demand. We know that the ad is not rated, because the vast majority of people watching your ad is no demand. But the contrary, if we just want to buy an item, and then discovered the ads associated with, then we concern on this ad will be greatly improved. So, the first point, the search engine is able to bring potential corporate website users actual needs.
二、借勢搜索引擎知名度
Second, an occasion to search engine visibility
這一點也不難理解。我們知道全國有7億網(wǎng)民，全球有22億網(wǎng)民。而這些網(wǎng)民在查找某一問題的時候，只能去利用搜索引擎獲取相關(guān)信息。這一龐大的用戶基礎(chǔ)，是無論傳統(tǒng)電視媒體，還是報紙雜志，都無法媲美的。
This is not difficult to understand. We know that there are 700 million Internet users, 22 million Internet users worldwide. These Internet users locate a problem, only to use search engines for information. This large user base, whether it is the traditional TV media, newspapers or magazines, are not comparable.
我們在中國有百度，在國外有谷歌、雅虎等。這些品牌的知名度就相當于CCTV、紐約時報。與之不同的是，百度等搜索引擎已經(jīng)成為網(wǎng)民生活中必不可少的一項工具。那么，第二點，利用搜索引擎的知名度和龐大的用戶基礎(chǔ)做為平臺開展的營銷，效果和受眾群體要遠遠超過任何平面媒體。
We have Baidu in China, foreign Google, Yahoo and so on. The brand awareness is equivalent to CCTV, the New York Times. The difference is, Baidu and other search engines have become Internet users live without a tool. Then, the second point, the use of a large user base and popularity of search engines as a marketing platform to carry out, effectiveness and audience far more than any print media.
三、節(jié)約企業(yè)廣告及推廣成本
Third, saving companies the cost of advertising and promotion
傳統(tǒng)平面媒體、百度競價、谷歌關(guān)鍵詞推廣等的廣告價格，一直居高不下。而做為搜索結(jié)果的展示，在可接受度上，又遠遠超過了純廣告形式的展示。當然，百度競價和谷歌關(guān)鍵詞推廣(統(tǒng)稱為搜索引擎營銷SEM)也有其優(yōu)勢所在。但僅僅從成本上而言，SEO巨大的優(yōu)勢是其他任何一種營銷方式都無法比擬的。
Traditional print media, Baidu auction, Google keyword promotion, advertising prices have been high. And as the search results to show on the acceptability, but also far more than the pure forms of advertising impressions. Of course, Baidu and Google keyword bid promotion (collectively referred to as search engine marketing SEM) also has its advantages. But only in terms of the cost, SEO is a huge advantage to any one of the other marketing methods can not be compared.
SEO的優(yōu)勢在于，企業(yè)僅僅只需優(yōu)化與企業(yè)自身業(yè)務(wù)/所銷售商品/所提供服務(wù)相關(guān)的目標關(guān)鍵詞或長尾關(guān)鍵詞即可。無需去優(yōu)化企業(yè)名稱即可提高企業(yè)知名度。但按照目前SEO行業(yè)的報價行情來說，一個競爭度不高的關(guān)鍵詞也需幾百上千元才可以優(yōu)化至百度首頁，幾千元才可以穩(wěn)穩(wěn)占據(jù)在前三名。
SEO advantage is that companies only need to optimize their business and enterprise / services related to the sale of long tail keywords to target keywords or goods / provided. Without the need to optimize the business name to enhance their visibility. But according to current SEO industry, price quotes, it is not a high degree of competition keywords also need several hundred thousand dollars can only be optimized to the Baidu home page, a few thousand dollars can firmly occupy the top three.
百推寶防惡意點擊專家透露，中小企業(yè)競爭激烈，關(guān)鍵詞價格虛 高，很多中小企業(yè)為了提高自身品牌曝光量，通過軟件或人工等渠道，大量點擊、惡意消 費對手廣告。權(quán)威報告顯示，中小企業(yè)競價廣告被同行惡意點擊達到了70%以上。為了防止競爭對手惡意點擊，解決“推廣難”“推廣貴”的問題，百推寶建立了一套高效 防惡意點擊、智能競價管家式服務(wù)系統(tǒng)。通過7*24小時的不斷防止惡意點擊、智能競價排名、監(jiān)控網(wǎng)站故障、監(jiān)控網(wǎng)站流量，解決“推廣成本越來越高，效果越來越差”的問題，可使獲客成本降低30%以上，讓你花最少的錢，做最有效的推廣。
Click on one hundred push Po anti-malware experts said, SMEs competition, false keyword prices high, many small and medium enterprises in order to increase their brand exposure through software or artificial channels such large number of clicks, malicious opponents consumer advertising. Authoritative report shows that SMEs are peer malicious clicks auction ads reached 70%. In order to prevent competitors malicious clicks, solve the "difficult to promote," "to promote your" problem, one hundred push Bao set up a highly efficient anti-malicious clicks, intelligent bid butler service system. By 7 * 24 hours of continuous prevent malicious clicks, smart PPC, fault monitoring sites, monitor site traffic, to solve the "higher and higher promotion costs, the effect is getting worse," the problem, the customer can reduce the eligible costs by more than 30% and let you spend the least money to do the most effective promotion.
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Jinan Jia Sheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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