網(wǎng)站除了做好排名之外，內(nèi)容的優(yōu)化更是重中之重?？蛻魧σ粋€網(wǎng)站的好感度，很大程度上取決于他所點開的內(nèi)容是不是他剛好想要了解的內(nèi)容。客戶進入網(wǎng)站時最想看到怎樣的頁面呢，其實我們可以大致從客戶搜索詞中了解到客戶的需求，濟南網(wǎng)站優(yōu)化根據(jù)不同的情況來給大家分析一下。（先排除是同行搜索的可能性）
Website in addition to good ranking outside content optimization is a top priority. Customer favorability of a site depends largely on the point he opened his content is not content just want to know. When customers enter the site most want to see what the page does, in fact, we can generally understand the needs of customers from the customer search terms, Jinan, site optimization according to different situations to give you an analysis. (To exclude the possibility that peer search)
1，客戶在搜索引擎上搜索問題，查找解決方案
1, a customer searches on a search engine problem, find solutions
這時，客戶需要的是快速找到解決方案，并不需要了解這個產(chǎn)品的詳情及參數(shù)。這類客戶需要的是一個簡單直觀的產(chǎn)品解決方案，所以展現(xiàn)在這類客戶面前的內(nèi)容應(yīng)直接說重點，越簡單越好，不需要其他繁瑣的修飾詞。這類客戶是我們的潛在客戶，可以在頁面的次要位置或文章中，設(shè)置一個能引導客戶進入產(chǎn)品推廣也鏈接就可以了。
In this case, the customer is required to quickly find a solution, this product does not need to know the details and parameters. Such customers need is a simple and intuitive product solutions, so the show in front of the contents of such customers should direct that the emphasis, the simpler the better, no other tedious qualifiers. Such customers are our potential customers, in a secondary position or article page, a set can guide customers into the product promotion is also a link on it.
2，客戶直接在搜索引擎上搜索品牌名
2, the customer search directly on the search engine brand name
客戶直接搜索品牌名說明客戶已經(jīng)對這個品牌有了一定的認識，想進一步了解這個品牌的產(chǎn)品或正在考慮購買這個品牌的產(chǎn)品，但對品牌了解度不夠。所以，企業(yè)的規(guī)模、品牌的實力、產(chǎn)品類型、口碑等，是客戶最想要知道的。這時，展現(xiàn)在客戶面前的可以是網(wǎng)站的首頁或客戶案例頁面，增加客戶對品牌的認知度及信賴度。
Customer Direct search legend brand name customers already have some understanding of the brand, the brand would like to learn more about this product or are considering buying this brand of products, but the brand is not enough understanding. Therefore, the size of the business, the strength of the brand, product type, word of mouth, is the most customers want to know. In this case, demonstrated in front of the customer may be the site home page or customer case, increase customer brand awareness and reliability.
3，在搜索引擎上搜索產(chǎn)品名稱進入網(wǎng)站
3, the product name into the search engine website
這類客戶大多是想了解或購買這個產(chǎn)品，可以直接把產(chǎn)品頁推送到客戶面前，首先產(chǎn)品的功能、適用范圍、參數(shù)、細節(jié)、特點等越詳細越好，再者產(chǎn)品頁中最好具備帶營銷性的字眼，比如優(yōu)惠、減免、促銷、特價、活動、免費、送、滿減…………（有些產(chǎn)品可以直接放這些詞，也有不適合放這些詞的產(chǎn)品，不適合的產(chǎn)品可以婉轉(zhuǎn)換個方式表達一下）因為客戶喜歡看到這些詞，容易促成成交（淘寶就很擅長用這些詞），最后在客戶了解產(chǎn)品后，引導客戶進入品牌宣傳頁、首頁或其他頁面。
Most of these customers would like to know or to purchase this product, the product can be directly pushed to the front of the customer page, the first more detailed the better product functionality, scope, parameters, details, features, etc. Moreover product pages have the best band marketing of words, such as concessions, relief, promotions, specials, activities, free delivery, full reduction ............ (some products can be directly put these words, there are not suitable for products put these words, unsuitable products can tactfully express another way) because customers like to see these words, easy to facilitate transactions (Taobao is very good at using these words), and finally to understand the customer product, guiding customers into the branding page, home page or other pages
結(jié)論：對于問答類和長尾的搜索詞，可以優(yōu)化文章頁或產(chǎn)品頁的排名；對于品牌類搜索詞，可以優(yōu)化首頁的排名；對于產(chǎn)品名搜索詞，可以優(yōu)化產(chǎn)品頁推廣頁、產(chǎn)品類目頁或首頁的排名。不管是SEO還是競價，都需要站在客戶的角度，向客戶呈現(xiàn)他需要的頁面。
Conclusion: For the Q-and long-tail search terms, you can optimize the ranking article page or product page; brand category for the search term can be optimized page ranking; product name for a search term, you can optimize the product page promotion pages, product category page or page ranking. Whether SEO or bids are required from the customer's point of view, he needs presented to the client page.
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