從事外貿(mào)行業(yè)，外貿(mào)網(wǎng)站是我們營(yíng)銷的第一步。網(wǎng)站就像是我們地面的店鋪，有了它，你就可以開門做生意了！但網(wǎng)站怎么去設(shè)置，重點(diǎn)在哪里，注意點(diǎn)在哪里，就是今天我們要說的話題。
Engaged in the foreign trade industry, foreign trade website is the first step in our marketing. Sites like we shop on the ground, with it, you can open the door to do business! But how to get to the site Settings, where is the key, pay attention to the point where, is the topic we say today.
1、內(nèi)頁產(chǎn)品內(nèi)容是決定性因素，內(nèi)容為王。
1, the inside pages product content is the decisive factor, content is king.
首頁結(jié)構(gòu)布局清晰，導(dǎo)向性明確即可！ 其實(shí)，只要稍微想一下，就知道為什么會(huì)如此，因?yàn)楝F(xiàn)在的網(wǎng)絡(luò)宣傳，絕大部分是通過搜索引擎來引流，而搜索產(chǎn)品關(guān)鍵詞直接會(huì)進(jìn)入產(chǎn)品內(nèi)頁而不是首頁！這種情況下，能否留下客戶，能否吸引客戶，決定性因素是產(chǎn)品內(nèi)頁的處理！
Front page layout is clear structure, orientation clear can! Actually, want to think about it a little, you know why is this so, because now the network propaganda, mostly through search engines to drainage, and search keywords will directly into the products inside instead of the front page! This kind of circumstance, can leave a customer, can attract customers, the decisive factor is the product of the inside pages to deal with!
產(chǎn)品內(nèi)頁，實(shí)際上就是圖片、描述的處理，這個(gè)似乎不需要多說，PS已經(jīng)是外貿(mào)的基本技能之一，簡(jiǎn)單的處理圖片應(yīng)該是手到擒來！ 首頁簡(jiǎn)簡(jiǎn)單單、結(jié)構(gòu)清晰、導(dǎo)向明確！
Products inside pages, is actually the image, description, processing, this doesn't seem to need to say more, PS has been one of the basic skills of foreign trade, simple processing images should be the mistresses! Home page simple, clear structure and navigation!
2、關(guān)鍵詞選擇要引流和精準(zhǔn)相結(jié)合
2, keyword selection should be combined drainage and precision
關(guān)鍵詞按照大小涵蓋范圍，我們分為好多層，例如A是我們的精準(zhǔn)關(guān)鍵詞，B直接包含A產(chǎn)品，C又包括B，按照關(guān)系維度，B是A的一度關(guān)系，C是A的二度關(guān)系，引流的時(shí)候可以用我們精準(zhǔn)詞的一度關(guān)系進(jìn)行！ 為什么要這樣？因?yàn)榱髁恳欢ǔ潭壬巷@示出了網(wǎng)站的受歡迎程度，而這個(gè)因素也是google衡量網(wǎng)站的一個(gè)標(biāo)準(zhǔn)。 所以我們?cè)谶M(jìn)行網(wǎng)站優(yōu)化的時(shí)候，或者找專業(yè)人士為網(wǎng)做站優(yōu)化的時(shí)候，他們都會(huì)建議上幾個(gè)核心關(guān)鍵詞，就是為了引流！
Key words according to the size range, we divided into layers, such as A is our accurate keywords, B contains A product directly, and including B, C, according to the relationship between dimensions of B is A once, C is A second relationship, the drainage can be used when we accurate word once relationship! Why to be like this? Because traffic to some extent, shows the popularity of websites, and this factor is Google a measure of the website. So we at the time of site optimization, or find professionals do stand for network optimization, they will advise on a few core keywords, is for drainage.
3、一定要建立第三方統(tǒng)計(jì)系統(tǒng)
3, statistical system must establish a third party
這個(gè)可以分析你的網(wǎng)站流量來源，讓你清清楚楚地知道哪些流量有效，哪些流量無效，哪個(gè)渠道更多，哪個(gè)渠道最有潛力，這是考核宣傳效果的一種手段，同樣也為之后的宣傳安排提供了參考。
This can analyze your website traffic sources, let you clearly know what traffic effectively, which traffic is invalid, which more channels, which channel is the most potential, this is a means of assessment publicity, also provides reference for propaganda later.
4、把公司宗旨、服務(wù)、優(yōu)勢(shì)和文化糅合到產(chǎn)品內(nèi)頁中。
4, the company purpose, services, advantages, and cultural mix into the product inside pages.
很多公司喜歡把這些東西加到首頁的banner上或者單獨(dú)的欄目，如此醒目、顯眼。的確沒錯(cuò)，但是就如同第一點(diǎn)所說，內(nèi)頁是決定性因素，所以，要把一些有說服力，有誘惑力的東西都糅合到內(nèi)頁里面，而不是巴望著客戶在看完你的產(chǎn)品之后再去尋找你的優(yōu)勢(shì)！ 把這些東西糅合到產(chǎn)品內(nèi)頁，產(chǎn)品介紹中，會(huì)更有說服力，而不像是口號(hào)一樣，干巴巴的，沒有營(yíng)養(yǎng)！
Many companies like to take these things to the home page or on the banner of single column, so smart, so conspicuous. Is right, but just as the first point, the inside is the decisive factor, therefore, take some convincing, tempting things mix into the inside pages, rather than expecting the customers in the finished product before you go to find your advantage! Take these things into a product inside pages, product introduction, will be more persuasive, and not like the slogan, dry, no nutrition!
舉一個(gè)最簡(jiǎn)單的例子來說，有些公司的宣傳口號(hào)是，別人不能做的、不愿意做的我們來做。這個(gè)口號(hào)可傳達(dá)出一個(gè)意思，反正你找我沒錯(cuò)。 ok，這是一個(gè)口號(hào)，這個(gè)口號(hào)要拆開了掰碎了，揉入到每一個(gè)產(chǎn)品，例如A產(chǎn)品，哪些是別人不能做、不想做，而你愿意做的呢？
For one of the most simple example, some of the company's slogan is that others cannot do, we do not want to do. It can convey a meaning, anyway you want to see me right. Ok, this is A slogan, the slogan to apart to break off the broken, knead into each product, such as A product, which is others cannot do, don't want to do, but would you like to do?
5、除非是核心機(jī)密，否則優(yōu)勢(shì)盡量展現(xiàn)，而不是等客戶詢問。
5, core confidential, unless it is otherwise advantages show as far as possible, rather than waiting for customers.
很多公司網(wǎng)站做得很簡(jiǎn)單，產(chǎn)品的描述處理得很粗糙，不是因?yàn)樗麄冋娴臎]有優(yōu)勢(shì)，而是他們希望把優(yōu)勢(shì)留到客戶上門咨詢之時(shí)告訴客戶。還有這是一個(gè)眼球經(jīng)濟(jì)時(shí)代，你的宣傳里看不到任何亮點(diǎn)，或者你的宣傳被同行比得如同爛泥糊不上墻，客戶還會(huì)找你咨詢嗎？你還有機(jī)會(huì)展現(xiàn)你的優(yōu)勢(shì)嗎？
Many company website do very simple, the description of the product processing was very rough, not because they really have no advantage, but they want to tell the advantage for customers door-to-door consultation of customers. And this is an eyeball economy, you don't see any bright spot in the propaganda, or your propaganda by peers than like the mud paste on the wall, the customer will see your advice? You still have a chance to show your advantage?
6、功能性永遠(yuǎn)是主題，差異性永遠(yuǎn)是利器。
6, functionality is always the theme, difference is always sharp.
功能性這個(gè)問題我已經(jīng)說了很多遍，展現(xiàn)產(chǎn)品的時(shí)候需要展現(xiàn)產(chǎn)品特性，產(chǎn)品的特性實(shí)際上就是功能性，客戶買這個(gè)產(chǎn)品是為了其價(jià)值，價(jià)值如何表現(xiàn)呢？就是功能性！
Functional this problem I have said many times, show the time of product need to show the product characteristics, the characteristics of the product is actually functional, customers buy this product is for the sake of its value, value and how? Is functional.
差異化方面往往是通過以往的經(jīng)驗(yàn)來積累，當(dāng)我們遇到了很多各式各樣的客戶時(shí)，就能獲知很多特殊的要求點(diǎn)，而這些要求點(diǎn)在我們這里實(shí)現(xiàn)，一方面說明了我們的實(shí)力，另一方面就是差異化的表現(xiàn)。 這些東西都在于平常的總結(jié)，根據(jù)客戶的需求不斷調(diào)整宣傳思路，是一個(gè)成熟的企業(yè)該做的工作！
Differentiation is often through the past experience accumulation, when we met a lot of all kinds of customers, can learn a lot of special requirements, and these requirements to point here, on the one hand, we show that the strength, on the other hand is the face of differentiation. All these things is the usual summary, according to the customer demand constantly adjust propaganda thought, is a mature enterprise should do the work!
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