互聯(lián)網(wǎng)的發(fā)展是大家有目共睹的,隨著現(xiàn)在越來(lái)越多中小企業(yè)的成立,企業(yè)站的誕生也就成為了必不可少的了。我們大家都知道,網(wǎng)站的建設(shè)是為了幫助企業(yè)在網(wǎng)絡(luò)的上進(jìn)行效果宣傳的,如何的進(jìn)行推廣就成為了企業(yè)的難題。當(dāng)然也不乏有些企業(yè)會(huì)設(shè)置seo網(wǎng)絡(luò)推廣這樣的一個(gè)職位,但是度娘的脾氣大家都是知道的,偶爾抽一下風(fēng)也是非常正常的事情,尤其是在百度今年算法大更新的前提下,企業(yè)網(wǎng)站推廣改何去何從呢?
The development of the Internet is that we see, with the establishment of more and more small and medium enterprises, the birth of the enterprise station has become an essential. As we all know, the construction of the website is to help companies in the network to carry out the effect of the publicity, how to promote the enterprise has become a problem. Of course, no shortage of some enterprises will set SEO network promotion this position, but of the mother's temper everyone is know, occasionally smoke wind is very normal thing, especially under the premise of this year, baidu big update algorithm, the enterprise website promotion change the what course to follow it?
去年的時(shí)候,企業(yè)網(wǎng)站的推廣還是比較簡(jiǎn)單的,一批又一批的企業(yè)網(wǎng)站就開(kāi)始走向了末路。同時(shí)對(duì)于現(xiàn)在seo推廣這樣一個(gè)行業(yè)來(lái)說(shuō),也是經(jīng)歷了職業(yè)的寒冬,很多站長(zhǎng)都感覺(jué)到了自己對(duì)于網(wǎng)站喪失了掌控的能力,對(duì)于這樣的現(xiàn)象來(lái)說(shuō)小編是深有體會(huì)的。就拿小編做的行業(yè)來(lái)說(shuō),原本制氧機(jī)的網(wǎng)站是比較容易推廣的。但是今年的局面是已經(jīng)徹底的被改變了,很多企業(yè)的網(wǎng)站是怎么做都是一副不慍不火的樣子,上不上下不下的著實(shí)是比較頭疼的。
Last year, the promotion of enterprise website is relatively simple, and a number of enterprise website began toward the end. At the same time for now SEO promotion of such an industry, but also through the winter, many owners feel that they have lost the ability to control the site, for this phenomenon is a small series of experience. Take the small make up the industry, the original oxygen site is relatively easy. But this year the situation has completely changed, many enterprise site is how to do is the appearance of a pair of bland and not on the is really troublesome.
其實(shí)對(duì)于百度新算法的上線來(lái)說(shuō),小編持有的是支持的態(tài)度,因?yàn)樽詮男滤惴ǖ纳暇€后小編明顯的感覺(jué)到了原本的外鏈工作開(kāi)始變得簡(jiǎn)單起來(lái)了。原本工作比較乏味的外鏈建設(shè)現(xiàn)在是再也不用這么的麻煩了,每?jī)商熘灰獙?xiě)篇原創(chuàng)的文章發(fā)在大的新聞源網(wǎng)站上就會(huì)引發(fā)很大的轉(zhuǎn)載量,這樣就會(huì)無(wú)形之中帶來(lái)大量的鏈接。而且前段時(shí)間百度原創(chuàng)標(biāo)識(shí)的產(chǎn)生也給這樣的方法帶來(lái)了益處,這無(wú)疑是讓我大為驚喜的。
In fact, for the new algorithm for Baidu on the line, the small series is supported by the attitude, because after the new algorithm on the line after a small series of apparent sense of the original chain work began to become simple. The original work is more boring outside the chain construction is no longer so much trouble, every two days as long as the original article published on the big news source site will trigger a lot of reproduced, so it will bring a lot of links. And some time ago Baidu original logo also to bring the benefits of this approach, which is undoubtedly a big surprise for me.
同時(shí)對(duì)于中小企業(yè)網(wǎng)站的推廣來(lái)說(shuō),很多人可能會(huì)感覺(jué)到原來(lái)站內(nèi)偽原創(chuàng)的方法在那目前來(lái)看是行不通的了,因此這樣就要求我們?cè)谌粘>W(wǎng)站更新的時(shí)候需要將大量的時(shí)間和精力放在內(nèi)容的原創(chuàng)性和用戶的體驗(yàn)上面。其實(shí)對(duì)于這個(gè)觀點(diǎn)來(lái)說(shuō)是沒(méi)有錯(cuò)誤的,但是對(duì)于一個(gè)企業(yè)網(wǎng)站來(lái)說(shuō)只是模仿和原創(chuàng)是不夠的。因?yàn)橐粋€(gè)企業(yè)所經(jīng)營(yíng)的范圍是有限的,就算我們?nèi)ミM(jìn)行原創(chuàng)的編輯但是基本上來(lái)書(shū)還是換湯不換藥的,因此我們要做的就不僅僅是原創(chuàng)了。我們最先做的而是分析,我們都知道百度蜘蛛喜歡的是新鮮的東西,因此我們要找準(zhǔn)行業(yè)內(nèi)網(wǎng)站所欠缺的空白部分。就拿小編的行業(yè)來(lái)說(shuō),很多的網(wǎng)站關(guān)注的只是氧療怎么樣、制氧機(jī)、這些方面的知識(shí),但是對(duì)于現(xiàn)在來(lái)說(shuō)的話沒(méi)有網(wǎng)站將不同的產(chǎn)品來(lái)進(jìn)行分解性的介紹,所以這個(gè)點(diǎn)的話就是一個(gè)很不錯(cuò)的突破口。
At the same time for small and medium enterprise website promotion, a lot of people may feel that the original site of the pseudo original method in the current view is not feasible, so this requires us to update the daily site needs to be a lot of time and energy on the contents of the original and user experience. In fact, for this view is not wrong, but for a corporate website is just imitation and the original is not enough. Because a business scope is limited, even if we go to the original editor but basically the book or change the soup, so we have to do is not only the original. We first do the analysis, we all know that Baidu spider like is a fresh thing, so we want to identify the gaps in the industry's lack of site. Take a small series of industry, pay attention to a lot of website is oxygen therapy how, oxygen making machine, these aspects of knowledge, but for now it no site will be different products to the decomposition of the, so this is a very good breakthrough mouth.
現(xiàn)在的話對(duì)于濟(jì)南網(wǎng)絡(luò)推廣來(lái)說(shuō),重要的并不是渠道和知識(shí)的欠缺,重要的是一個(gè)推廣者的思維和執(zhí)行的能力。我們只有具備一定的思維才能夠突破重重的阻礙,和百度進(jìn)行周旋。因此對(duì)于網(wǎng)絡(luò)推廣者而言,我們要做到的就是上有政策下有對(duì)策的機(jī)敏,這樣才能夠讓我們?cè)谔颖馨俣冉g殺的同時(shí)從很多大網(wǎng)站中屹立不倒。
Now the words for the Ji'nan network promotion, the important is not the lack of channels and knowledge, it is important to promote the ability of thinking and execution. We only have a certain thought to be able to break the numerous obstacles, and Baidu al. Therefore for network promotion, we have to do is under the policy measures to counter the agility. Only in this way can let us avoid Baidu strangling from many large web sites in diametre